Blockchain to Capture the Global Influencer Market

Source : Blockchain to Capture the Global Influencer Market
Patron, a Japan-based blockchain platform for influencer marketing, officially launched its pre-TGE on the 14th of February, 2018 after raising $10 million USD in its private round. The pre-TGE will include a 50% bonus on all contributions and will run through the 28th of February, 2018. The pre-TGE will be capped at $20 million and lead into a public TGE on the 1st of March, 2018.
By using blockchain technology, Patron will connect brands with influencers, in a safe, secure and fair mobile platform. Currently, influencers, especially local ones, are at a disadvantage with both sponsor negotiations and being discovered initially. Despite the accessibility of social media platforms, usually only the top influencers are found and hired for paid projects. Patron aims to solve this through both experience and technology.
The platform will include both a web and mobile application, with the web app being released as soon as Q1 2018. Currently, Patron is running a global TGE to attract crowdfunding support. The sale will include a pre-sale and three rounds of TGE coverage.
CEO and Founder, Atsushi Hisatsumi explains: “Influencers have the power to change the world through creativity, art, and expression. The brand have noticed this and are increasingly adding influencer budgets into their marketing campaigns. This has created a situation of supply and demand global market that is currently fragmented. We want to bring all of these actions under the Patron platform and make the process fair, transparent and secure.”
HitBTC will be the first exchange to list Patron tokens following the TGE. This will provide immediate liquidity for the tokens and create a marketplace for trading. The Patron team will be heading to the United States to be interviewed by Small Cap Nation and in Times Square. Patron’s advisory board has included the additions of Keith Teare, former TechCrunch co-founder, and David Cohen, advisor at Hashgraph. The company also announced a partnership with KICKICO, the fundraising platform

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